And the concept has gained a foothold in Sweden.
The clamping Friday after the feast Thanksgiving is in the US synonymous with shopping. That’s when the trade figures will go from red to black, that is profit. The stores are uploading with offers and customers begin to queue up hours before the doors open. A bit like our gift ideas and.
Black Friday has even found its way here in Sweden. Last year, crashed several sites when shops focused on special offers. This year, including several electronics brands marketed the day.
– There is growing very strongly, especially in e-commerce but also in the physical trade, says Jonas Arnberg, chief economist at the Swedish Trade.
While consumers in the US bargain hunt engaged economists to count on the effects of the day, which now also been extended with “Cyber Monday” after the e-commerce advent changed the rules for retailers.
– It is an interesting temperature gauge for the state in the US economy, especially when the household sector, says Torbjörn Isaksson, economist at Nordea.
But he does not think we should exaggerate the significance, but see it as an indication among many others.
Multiple signals suggest that there is a strong trade weekend, and the National Retail Federation predicts an increase for November and December trade of over four percent. Torbjorn Isaksson points out that employment developed strongly in the retail sector, which can be seen as a sign that one is in favor of state. Household debt relative to disposable income is the lowest in many years. The labor improved. House prices rise.
– In addition, energy prices have fallen, which is usually a good “boost” for US households.
Today, as not all shopping on the same day. In competition with the growth of e-commerce is taking the physical stores to all sorts of tricks. Walmart, the world’s largest retail chain, for example, spread out their Black Friday deals over five days a year. Bookstore chain Barnes & amp; Noble wants to attract customers with half a million autographed books by names such as Donna Tartt, George W. Bush and Hillary Clinton.
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