Klickhetsen has reached analytikerkåren – Business

To make the long-winded analyses of the market is no longer considered to be enough to be a good analyst on Wall Street. Now must the analysts write enticing headlines and texts to attract the financial elites, writes Bloomberg.

Over 500 000 jobs have disappeared from the world’s largest banks since the financial crisis, and analysts are forced to increasingly prove its value. In the hard jobbkonkurrensen is no longer enough to provide the right advice, they should also stand out in the crowd.

It comes in the highest degree the u.s. major banks have the Bank of America Merrill Lynch. The bank’s global head of research, Candace Browning, in charge of 700 analysts, like she’s trying to persuade to make more bold predictions. The call comes with a caveat: Doing the right thing. Repeated flops can cost you the job.

” The only assays that are worth something are unique and forward-looking. You must tell customers that they don’t already know, ” she says to Bloomberg.

A well-known example of the bank’s attempt to do the analysis that goes against the prevailing consensus is valutachefen David Woo’s “The Great Divorce” from november 2015. In the analysis compared the Woo relationship yuan-dollar with a bad marriage, and argued that the chinese currency would fall nearly 10 percent against the dollar in 2016. In november, the yuan had fallen to the lowest level in eight months against the dollar, down 7% since the analysis was made.

– If you get to it, it can be a home run, ” says David Woo to Bloomberg.

To stand out and the writing entertaining as David Woo can even build a personal brand. Kit Juckes, global valutachef at Societe Generale, for example, is known to weave in Bob Dylan’s lyrics in their analyses. Another example is the Russian army Jalinoos, the global valutachef at Credit Suisse, who adorn their analyses with lines of text from rapartisten Notorious B. I. G.

On the other hand: the analysts who choose to go against the grain and sticking his chin out, also run a big risk of a setback.

” the Rumor is at stake if you go against the prevailing consensus. If you are one of the crowd, no one will take notice if you were wrong, because all were wrong, ” says Daragh Maher, valutastrateg at HSBC’s New York office, to Bloomberg and continues:

– If everything is going your way it looks good because you were unique or part of a minority and still got it right. But if it goes wrong that will be the consequence, of course: “How were you thinking?".