Hannah and Amanda become a partner in Used-a-porter – Today’s Media

Provides into the digital second-hand market, buy a third of the site Used-a-porter.

the site could Breakit today 10 May reveal that Hannah Widell and Amanda Schulman, via Perfect Day Media, is entering the digital second-hand market by buying 33 percent of lyxmodesajten Used-a-porter, which only sells brand products.

in order to compete with larger companies in the industry and to grow, it was nödvändogt to bring in another party, says Elin Ryer, founder and CEO of Used-a-porter to Breakit.

In connection with the Perfect Day Media buying shares of the site, replacing the also renamed Used by.

Elin Ryer tells Breakit that the name change has been to date and fit well when you also will deal with home furnishings. The British equivalent of Net-a-Porter has also questioned the similarity in the names.

The site, which has existed for about a year, quickly became a success when celebrities chose to sell their begangnade garments on the page. Two of these are Hanna and Amanda themselves.

Amanda tells Breakit the rådandet consumption frenzy in the fashion and interior makes it important to be involved in the further the elaboration of the digital second his market and that there is a business model that is in time.