Photo: Björn Ewenfeldt / TT / AP Photo / Jon Super
Zlatan Ibrahimovic will be the face of Volvo Cars new V90. This was announced by the Gothenburg company this morning.
For the second time now becomes Zlatan carmaker’s face. Most recently, the XC70 in 2014, and now it’s time for another model: the new Volvo V90.
Expectations of the new V90 is high, it could Gothenburg Post report earlier this year, when the car was unveiled at a sneak preview in Stockholm. The carmaker expects record sales in 2016.
– I’m pretty sure it will sell well, said Anders Gustafsson, European Director at Volvo Cars, which the new V90.
And the question now is whether it can become a new Zlatan effect. His and Volvo’s first commercial premiered on a Saturday in January 2014 and after that could bilitillverkaren enjoy five times as many cars as usual sold during the weekend.
READ MORE: Volvo after Zlatan: People are extremely tired of advertising
the initiative for cooperation between the two parties originally came from Zlatan Ibrahimovic, according to Volvo Cars. Soccer star must have liked the campaign that the automaker made with the Swedish House Mafia, and talked with Tomas Wilhelmsson, Volvo sales in Malmo also the national team player Chippendale Wilhelm’s father. On the way it is.
– The campaign will demonstrate the importance of daring to think differently and be true to their values. There are many similarities between Zlatan and Volvo. Volvo has not come here by doing like everyone else. We are of course delighted to once again have the opportunity to work together with Zlatan Ibrahimovic, says Per Carleö, marketing director at Volvo Car Sweden, in a press release.
The new partnership between the automaker and the football star has also resulted in a film which will premiere on Monday at 20.15.
View Zlatan and Volvo’s first collaboration here:
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