“Meat guide provides simplistic picture of imported meat” – Farming

Meat Wizard premiered in 2015. New for this year’s updated version is thus to antibiotics is listed as a fifth and additional criteria to the four included since its inception (see box).

To get the green light existing antibiotics are demands from WWF that it may not be used for growth promotion, use only when prescribed by a veterinarian, detailed documentation and investigation and action in cases antibiotics used repeatedly.

the organization has taken up the criteria on antibiotics as FMCG recently adopted for its contract work and then adapted them to meat the guide’s structure, explained Anna Richert at the presentation of this year’s edition.

to inspire people to eat less but better meat

She is an expert within sustainable food by WWF and also highlighted that vegetarian protein, the greater scope in this year’s guide. Several vegetarian and vegan products have been included.

– You have to be inspired to eat more vegetarian and less and better meat, she said.

Anna Richert message was that consumers should avoid the anonymous meat and instead choose the meat carefully to in good conscience really able to enjoy it.

Chicken Asian red light

Swedish meat generally fall well out of the wizard while example chicken meat imported from Asia get a red light because of the widespread use of antibiotics.

WWF’s wish is that more restaurants will be inspired by the wizard, and the greater will be used for procurement.

the organization also wants better collection of data on the use of antibiotics for the various meats Act and a clear political leadership for sustainable meat.

undifferentiated

Magnus Därth, president of the trade organization meat processing company, thinks that the guide is too simplistic and undifferentiated in the assessment of foreign meat.

– you miss that when these products are sold to Sweden it is done an adaptation to the Swedish requirements, terms such issue obedövad slaughter where there is the stunning of animals at the sale to Sweden, he says to lantbruk.com

– We will in 2017 to cooperate with the WWF to provide more information and knowledge about the imported meat.

the location was also Elizabeth Qvarford, CEO of Swedish meats.

Swedish meat natural choice

– this wizard is Swedish meat natural choice, she says.

– At the same time, I think it is a bit obtuse. There is a wide range in the Swedish breeding, but this much is baked together. I also think there is reason to look at the underlying statistics about the data on consumption.

LRF welcomes that the antibiotic has been included in the assessment. The union, however, critical to the guide lacks analysis of the positive climate effects of grazing and grass cultivation.

In part based guide on outdated facts and old calculation methods, claiming LRF.