Siba stores rename – Dagens Industri

Updated 2016-05-16 07:23. Published 2016-05-16 06:00

Work begins immediately with three brand new stock piling established. Soon, four Siba stores of a total of 28 stores converted to Netonnet stock piling. During 2017 the Company estimates that the entire transformation is complete.

Siba has been a very well known brand in the consumer electronics industry since the company was founded in 1951 in Gothenburg by Folke Bengtsson. Netonnet was founded as a pure e-retailers in 1999 and 2011 was bought by the Bengtsson family by Waldir. The group, including the two brands, has a turnover of approximately SEK 6.5 billion.

Now, the company after a careful review of consumer electronics market concluded that streamline the store network and choose to invest in Netonnet concept.

“the retail sector is going through a digital conversion and customers requires seamless integration between e-commerce and retail trade. Through a brand strengthens Netonnet Group’s position. The family is proud to have built up Ziba than 65 years. It is now the foundation of Susanne Ehnbåges and her colleagues work to NetOnNet brand and concept further, “said Fabian Bengtsson, owner of Netonnet Group.

In February year took Susanne Ehnbåge over the helm of Netonnet Group where Siba and NetOnNet included.

“work is started immediately. We establish three new storage clusters, one of which will be the first in Norway, and converts already in 2016 four of our Siba stores in Vaxjo, Vasteras, Sundsvall and Svågertorp to Netonnet-stock piling. The focus is to develop and expand NetOnNet brand and self-concept. With an advanced e-commerce and a greatly increased number of storage clusters, we simplify for customers and to continue to offer good products at low cost directly from store shelves. This is an effort to secure the long-term profitable growth and expansion, “says Susanne Ehnbåge, CEO Netonnet Group.

Netonnet Group a total of 53 stores in the Nordic countries, of which 28 are Siba stores, and 15 Netonnet stock piling. The Group also has 10 stores in Denmark under the trade Computer City.

“In recent years , the market has grown significantly, but also fundamentally changed. Digitization creates new ways for customers to gather information, compare products, select the merchant and the products are delivered. Netonnet driving developments in the market and will continue to stay ahead and act forcefully when opportunities arise “, concludes Susanne Ehnbåge.