Spotify is planning television venture – Swedish Dagbladet

Music giant should have held talks about collaborations with several players, among them large, traditional media companies but also companies that specialize in producing content for YouTube.

Spotify will among others be interested in producing original series . The company hopes to use the data gathered from the music service to target television content, according to the WSJ.

Spotify has not commented on the information. According to the WSJ, the plans may be published shortly.