Published today 20:09
The task that Spotify released a video service coming after years of rumors. But the competition is likely to be the least difficult – network giants have hårdsatsat on video for years.
The task that Spotify released a video service coming after years of rumors. But the competition is likely to be the least difficult – network giants have hårdsatsat on video for years.
Spotify will embark on a video has been a hot topic of speculation for years. Now it seems finally come true. Today, the company invited to a press briefing of 20 May and according to media reports, it is a video service that will be presented.
Wall Street Journal report that the Swedish company has already made contact with a sprawling collection of actors in the video, from producers of Youtube materials to traditional media companies.
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This will give you say to the last doubts are allayed – music service Spotify will also be a video service.
How it will look is really just speculation . Spotify begins to stream music videos is an idea that is close at hand. The logic would be undeniable. Of course one must show music videos where you play music. But that would mean that Spotify will be a direct competitor to YouTube, whose owner Google has been working hard to make the video service to a legal, revenue-generating space for licensed music videos. After the early years of copyrights Wild West is now a sophisticated system that guarantees that creators of music and videos, a portion of advertising dollars. It is not impossible to challenge Youtube. But it is really difficult.
In addition, it rhymes poorly with the task of Spotify should have stretched out a hand to growers of completely different materials.
Will Spotify then become a place for feature films and big, lavish television series? It would be a monumental effort and complete reversal of what the service has been. Although the company secured breathtaking $ 400 million in the latest financing round. Such money gives muscles daring prank, but one should not forget that Spotify would go up against: Netflix, Amazon, HBO and TV service Hulu to give some examples.
In addition, add that Facebook is working hard to become bigger in the video. All the network’s big players have extensive, lavish video efforts.
Maybe video service, something different than what nätvideojättarna already do, but one thing is certain: No matter what Spotify takes for so competition will be hard-nosed.
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