How much increase in e-commerce – Today’s Trading

Behind the forecast stands HUI Research, Swedish digital commerce and PostNord.

Three factors identified as driving. The chains continue to invest in omnikanal is one of them. The trade becomes more mobile, where the smart phone is becoming increasingly important in the buying process, is another. A weak exchange rate that is expected to keep consumption within the country also contribute.

More than 60 percent of retail companies has sales in multiple channels, and the proportion is expected to increase. The chains are increasingly investing in their digital interfaces, while the pure nätaktörerna develop its offering and sharpen their digital strategies, writes PostNord in its analysis.

The trade more mobile’s

the fact that customers switch between their various mobile devices on the road until nätköpet is nothing new, but the trend has now been firmly momentum. As the mobile suit retail operators themselves to facilitate mobile purchases.

The conversion of mobile phones is increasing and in 2015 was about four in ten nätkonsumenter goods via their mobile phone. This figure will rise during the year, envisaged in the report.

– Swedish consumer demand for simplicity and choice in their purchase process. They want to shop at times that suit them and the channels that are relevant for the moment. This places greater demands on companies to deliver flexible solutions at the customer’s initiative, says Carin Blom , retail analyst at PostNord.

One third of the growth

The total retail sales expected to grow by 4.0 percent in 2016, according to the March Economic Assessment of Hui research. The forecast for e-business of 16 percent means that e-commerce this year will account for over 30 percent of the total growth in trade. This in turn would mean that e-commerce will account for nearly 8 percent of total sales in the trade.

– The forecast of a growth of 16 percent over the next year is strong, but not surprising, then e-commerce is still growing and attracting new consumer types. For retailers that do not have a digital marketing strategy is the forecast that more than 30 percent of retail sales growth in 2016 is beyond their reach, says Carin Blom.