Swedish Market Economy
Friday, May 8, 2015
Volvo first out of Bonnier’s new mobile format – Today’s Media
Volvo will premiere advertiser in new Bonnier Format – large bet with Avicii will be the first.
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![](http: //www.dagensmedia.se/multimedia/bilder/article3906720.ece/BINARY/w145/Volvo.PNG "alt =" To see the new ad format selected. " /> <P class = "caption"><br /> To see the new ad format out. </P> </div> </p> </div> <div readability = "62.571931884909"> <p> Bonnier recently launched the Group’s new display ad network, Bonnier ad network. The idea is to offer advertisers solutions throughout Bonniers portfolio. Recently, Telenor first to test the new format of the banner video. </P> <p> Now, rolled next corporate advertising solution out. This time it’s about video banners in full-screen format with autostart mobile. First to test the new format, the Volvo for the launch of the new XC90 is in collaboration with Avicii. </P> <p> – What is new is that we can run full screen size on mobile phones across Bonnier at the same time, plus we technically can run autostart Mobile, says John Sjölund, Head of Sales for Bonnier Ad Network </p> <p> <strong> Why autostart, it may well be disturbing? </strong> </p> <p> – It allows the advertiser can have a faster impact. As in this case, one can immediately see Avicii driving a Volvo, which means that the recipient may be interested in checking further. </P> <p> To experience the user should not be too distracting have auto start does not sound. The noise only starts when the receiver active, click on the video banner. </P> <p> Volvo’s new commercials will premiere tonight at 20:50 on TV4, in the premiere episode of “Let’s Dance” anniversary season. The film was released simultaneously worldwide in Volvo’s digital channels. </P> <p> Last week, Volvo released a teaser video for the new campaign. Today’s media could already in March reveal that Avicii would be the next star to fronta Volvo’s advertising. </P> <p> Here you can see a snippet of the film, as it looks in Bonnier’s new mobile solution (only work on mobile phones). </P> <p> <em> <strong> READ ALSO: </strong > </em> </p> <p> Bonnier launches digital advertising network </p> <p> Aviciis Volvo advertising – a pure family business </p> <p> Avicii next star of Volvo </p> </div > <a href="http://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2Feirchey3.besaba.com%2Fb2c2-swedish%2Fvolvo-first-out-of-bonniers-new-mobile-format-todays-media%2F" target="_blank" ><img src="http://cache.addthiscdn.com/icons/v1/thumbs/facebook.gif" border="0" style="margin: 1px;" alt="Like" /></a><a href="http://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2Feirchey3.besaba.com%2Fb2c2-swedish%2Fvolvo-first-out-of-bonniers-new-mobile-format-todays-media%2F&title=Volvo+first+out+of+Bonnier%E2%80%99s+new+mobile+format+%E2%80%93+Today%E2%80%99s+Media" target="_blank" ><img src="http://cache.addthiscdn.com/icons/v1/thumbs/twitter.gif" border="0" style="margin: 1px;" alt="Tweet" /></a>
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