The fast-food chain opens in Sweden – gives away free pizzas for a year – the Week’s Business

Snabbtmatskriget escalate.

The u.s. fast-food chain Domino’s Pizza has 12 900 restaurants in over 80 countries, but is so far oetablerade in Sweden.

on The 14th of January, at 10 o’clock, they will open their first restaurant in Sweden – in the shopping mall Mobilia in Malmö.

The 52 first in the queue at the opening will receive free pizza for a whole year (however, limited to one per week), and the 52 subsequent will each receive a free pizza a month for a year.

“We have a tradition to invite a lot of effort in our Grand Openings,” says Birgir Bieltvedt, Ceo of Domino’s Pizza.

Domino’s plans to open two additional restaurants in Malmö in the future.