Tuesday, January 3, 2017

Revanschsuget Volvo wants to regain the top spot – the Swedish newspaper svenska Dagbladet

Volvo Cars showed off their new V90 in the beginning of last year. Photo: Magnus Hjalmarson Neideman

The Swedish automotive industry goes good. It was demonstrated in Monday’s sales figures for 2016. The market increased close to 8 percent.

However, the statistics also contained a bang: the Volvo loses top slot for the first time in 54 years. The Swedish automaker sold 21 321 copies of the four models in the Sweden. The Volkswagen drove on with 22 084 Golf, according to Car’s figures.

Volvo is no longer one on its own domestic market means the geographical.

Volvo Cars Sweden, ceo Kristian Elvefors. Photo: Volvo Cars

Kristian Elvefors is not directly depressed over it when SvD Näringsliv reach him on Tuesday in a Norwegian ski slope.

” Historically, we have had two models in the försäljningstoppen on the Swedish market, since not much more. Now, we are there with four cars near the top, ” he says.

For the Volvo ends up in 2016 in the middle of the transition from the old V70 to the new V90. Elvefors hope for revenge in 2017, with sales largely being driven by V90:n.

” I am convinced that 2017 will be a great year, we have very large order books.

Car’s forecast for the Swedish car market is a total of 360 000 cars by 2017. From Volvo’s horizon says Kristian Elvefors look forward to another strong year, even if the industry itself believes in the slightly worse drop compared with 2016.

” When you look at the orders, we think we can handle it. In February, we are ten million people in Sweden and more and more taking the driver’s license. It is clear that it affects the need for transportation, ” he says.

At the start of the Volvo Cars also depth cooperation with bilsäkerhetsföretaget Autoliv surrounding driverless vehicle technology. The cooperation was launched on Tuesday, and takes the form of a joint venture company, Zenuity, with registered office in Gothenburg, which develops software for driverless cars.

the Venture together with Autoliv will, at the same time as Volvo Cars, according to several news reports in december, taking aim at a stock market listing that may occur later in the year.

the Goal is to Zenuity will have 600 employees in the "medium term".

“This is the first time a leading manufacturer of premium cars merges with a main contractor to develop the new advanced driver assistance systems (ADAS) and technology for self-driven cars (AD),” writes Autoliv in a press release on Tuesday.

Volvo has a semi-automatic system in use in, for example the XC90 as the car can drive itself on certain approved routes provided that the driver keeps a hand on the steering wheel.

competition is very tough. Several european premiumtillverkare have similar systems in use in the united states has, among other elbilstillverkaren Tesla a considerably more autonomous systems already out in the market.

Volvo is hoping to keep pace with the competition, among other things, with a keen test later in the year in which motorists may try a förarlöst system on the ring road around Gothenburg and along parts of the E6. The system is called Drive Me.

– of course, It is very important to us. We will be testing these cars in a hundred ordinary consumers, and it will be very interesting to see what they think about it, ” says Kristian Elvefors.

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