Pengaregn of Alex & His succépodd Draws in over a million dollars in a month – financial times

It’s raining money over the Alex Schulman, 40, and Sigge Eklund, 42.

the Duo pod Alex & His podcast draws in over a million dollars in the month, russia Abstract.

in Total, the podcast, which is one of Sweden’s most popular, drawing between 12 and 15 million in 2016. It says Hannah Widell, ceo of the media company’s Perfect Day, which handles the sales behind succépodcasten, in an interview with the Recap.

“We have captured a dike pengamässigt,” she says.

Last year, Alex & His podcast more than sek 200 000 per episode on sponsors, which is equivalent to about 10 million during a year.

Mediepersonligheten Alex Schulman and the author Sigge Eklund started the pod 2012, and since then it has increased in listening for each year. Last week’s episode had 750 000 listens.

Alex Schulman has previously told you that succépodden accounts for 80 per cent of his income, but would not mention any exact amounts.

– Alan will be so mad at me if I tell you, said he to the Nöjesguiden.

But the pod will not live forever. In the summer hintade Schulman about the success story begins to come to its end.

” We have been at it for four years, it is not so much left to tell. It gets harder and harder to do it. It takes longer and longer time, and there is less and less pleasurable. In order to maintain our courage, we need to lay down soon, ” he said.