Customer Satisfaction near the bottom of Swedbank – Sydsvenskan

The turbulence has also gained customers to react, according to Henrik Nyman, head of banking and financial studies on the Swedish Quality Index (SQI).

– What we see is a clear decline in customer satisfaction during the first quarter of this year which is likely to be linked to the turmoil, he said.

he also notes to unusual many customers have comments on Swedbank kicked the president and the severance pay he received.

Nyman now see a significant risk that there will be an historic low point of Swedbank in SKI’s annual report in October:

– Initially, it is about managing a torn medial brand. Failure to do so may bank will very likely end up on the “all-time low.”

The trend of Swedbank Customer satisfaction has pointed performing in several years . And now it will be even harder to catch up with competitors such as Handelsbanken and Länsförsäkringar, according to Nyman.

– The crisis reinforces the image of that Swedbank does not work for their clients but rather for the stock market.

on the stock market has , Swedbank, despite the turbulence, fared better than both Nordea and SEB so far this year. The course collapsed surely the day when Wolf was fired, but it was largely associated with a wave of financial turmoil across Europe, according to Andreas Hakansson, an analyst at Exane BNP Paribas.

He believes there is a bout of uncertainty on as CEO, but he does not think it even can be called a crisis.

– it is one of Europe’s most profitable banks. It is one of the banks that have the best growth potential and highest capitalization.

Mats Georgson, brand strategist , and a PhD in marketing, dodging is not the word crisis – the terms of reputation rather than the brand itself.

– I think it can hamper Swedbank’s relationship with the authorities, with the stock market and the FSA. There is a lack of confidence in the bank, he said.

Among the customers see he is a greater risk to corporate clients react.

– I do not think the average mortgage customer is particularly interested. But I can imagine that other stock-CEOs think it is poorly managed, he said.

No contortions and no new mistakes is that of Swedbank now, according Georgson:

– Increase the pace of the commercial, create new products that enable customers to benefit from the offer. Go straight to the core business, improve it and give you the hell that does not make you away again, expert advice to the new management.