The new XC90 fell on the finish line when it came to “this year’s car,” but Volvo does not go empty-handed from the Geneva Motor Show. No, they will price the S90′s design
– S90 mixes classic proportions with balanced new technology that makes it a worthy winner, says Owen Ready, head of the jury.
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Ever since Volvo began to show off its new design language two years ago – the design has been praised. The three concept cars that preceded the XC90 and hailed the large SUV was also with and struggled for design awards since launch.
Now comes further evidence that Volvo is on the right track. New S90 won Tuesday price best designed production car at the Geneva Motor Show.
– For its clean and quiet design to the type of ‘styling entertainment’ that have plagued the industry for too long, reasoned Owen Ready, chief editor of Car design News and jury chairman, utnämnämningen
design managers jury
Extras honor for Volvo is that it is real industry professionals sitting in the 18-strong jury – including design managers from companies Bentley, Daimler, Ferrari, McLaren, GM and Kia.
– How we used advanced materials, classic proportions and controlled design of surfaces demonstrates our willingness to go our own way. We do not fit in, we want to stand out, says Thomas Ingenlath, design director of Volvo Car Group.
Porsche “Tesla Challenger” Praised
When it came to the most beautiful concept went honor the Porsche Mission-E and unlike the S90 – it became clear early on that it was a winner.
– juror after juror celebrated the fyrsittsiga electric car concept’s clean and simple design, and when all the votes counted was Mission E a clear winner, says Guy Bird, editor of Car Design News.
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