Leader: How to survive Spotify new competition – Dagens Industri

The idea is to cyber-acid values ​​in the late 1990s, pure expectation levels that proved exaggerated. There were enough investors who did not know better during the upturn.

Spotify is however , an established service with a limited (75 million users) but clear customer base. Since long as the money rolls in each month. Out also, to an even greater extent. How Spotify be worth so much, especially now that Apple recently launched its music service will be available on June 30? When the expected IPO will we get answers.

When Facebook was listed was also amazing levels but fell share too. It took over a year before the stock was back on the market price. Facebook is dominant and profitable nowadays 1.4 billion users. Spotify would be worth even a tenth of what Facebook was valued at the quotation? So it seems to be.

The question is what TeliaSonera, together with the other investors, has embarked on. Nearly 1 billion to increase its stake to 1.4 percent. The answer is reasonably Telia must defend their cooperation with Spotify, an important sales advantage in the markets where the company, like Sweden, is in fierce competition with other operators. It was in any case the explanation of yesterday’s announcement, which was first reported in Di’s new venture Di Digital.

Against this stands trends that Apple equip their devices with their own service streaming music, which apparently will be cheaper than Spotify, at least if one is more in the household.

Apple reaches immediately out to the whole world. But no one can actually know if Apple will succeed equally well on Spotify strong markets. It may be wise to save overconfidence to a little later.

Whatever goes, we should maintain the interest in Spotify. There is a Swedish-started companies with global ambitions. It was the Swedes who got a super slow music industry to accept that the future is called streamed music.

Along with Skype Mojang, King and others, they certainly did not create very many jobs here at home but generated capital, fame and inspiration to thousands of Swedish digital entrepreneurs. And wrote an important chapter in Swedish corporate history.