Mia Brunell Livfors fit for Axel Johnson needs right now “- Swedish Dagbladet

That it is privately owned Axel Johnson Group which now becomes Brunell Livfors new residence is perhaps a minor surprise, last autumn it was announced that she was entering the board and that she would work as consultant to the company controlled by Antonia Ax: son Johnson and family. It is possible that the offer to develop a family-controlled companies outside the stock exchange’s spotlight was hard to refuse. At the same suit Mia Brunell Livfors background well with Axel Johnson needs right now.

Total annual sales Group of companies over 70 billion and 20,000 employees as it is a large enterprise group. A substantial part of the trade of which a large proportion aimed directly at consumers. In recent years, Mia Brunell Livfors, in his previous job at Kinnevik, pushed a clear online venture focusing on Internet trading. Immediately comes to mind is women’s online e-commerce site Zalando but also other investments in concept sales of goods and services online grew during her recent president-time.

A large number of Axel Johnson’s many businesses are in need to advance their own positions when it comes to ecommerce. Perhaps the most obvious need is the right Åhléns department store chain, cosmetics chain Kicks and car service company Mekonomen. Brunell Livfors could be the boost that the Axel Johnson Group needs to get from the rear of the e-commerce to the gang at the internet front. In value terms, it is only part of the Ax: son-Johnson Sphere, which now comes under Brunell Livfors. Other important companies in the sphere property giant Axfast and Axel Johnson Inc. with the valuable US business is outside of her mission.

Mia Brunell Livfors exit from Kinnevik last year sparked speculation about why she left after his twenty years in the realm. But there would be no schism that lay behind the decision, many doubted because large owner Cristina Stenbeck kept Brunell Livfors on key board seats in the realm. It avdramatiserade the previously tight duo’s divorce. Now over a year later with a month to go until a new stämmosäsong in the Kinnevik sphere jumps Mia Brunell Livfors instead of all their Stenbeck Mission because of his new job in a different sphere.

It is a remarkable late no thanks to continuing to work with his former sidekick, Cristina Stenbeck. Had Mia Brunell Livfors had the possibility to choose, she had probably avoided the late notice and chosen in advance. The question then is whether the late announcement and CEO nomination may be only part of a larger puzzle that is not really solved yet. More press releases to wait then.