Digital relay pulls in billions – Swedish newspaper Svenska Dagbladet

– There are huge profits to be made, as the companies themselves do not need to own anything, says Michael Kazarnowicz, digital advisor.

Sites like taxi service Uber, mortgage broker Airbnb or Swedish Lägenhetsbyte are examples of mediation sites. The American companies have achieved tremendous success and made its founders to billionaires – without any major risk. The sites are based largely on creating a platform where individuals and companies that offer a particular service to reach customers and vice versa.

– There is a lot of money to be made in such services. And it lays out the risks, says Michael Kazarnowicz who works at the company Twintip insights, working with business intelligence.

As an example, he mentions that Airbnb has no own homes, as well as Uber does not have any taxis, but serve money to help convey the services.

One of the latest projects in the area of ​​the Studio Time, which was launched a few days ago. Since then there have been a few hectic days of founder Michael Williams.

The site aims to pair people who own a studio musician in search of somewhere to record their material. The studio indicating the cost of renting and musicians can book. He is surprised by the massive response to him, he says.

“I had thought that I would stick to Los Angeles and New York in the first place, then I suddenly had emails asking me to add cities in the whole world, “he wrote in an email to TT.

The first Swedish studio is already registered and Williams stated that Sweden is a market that he really wants in on.

Michael Kazarnowicz says it all services have in common is that they make it possible to use something that is underutilized, such as empty studios. Even today there are services for office spaces and clothing. He could imagine the transport of goods may be the next step.

– They are all about all the things that are underutilized. I have a toolbox at home where the drill is used, I can borrow or rent it out. And instead of buying a new one, I can rent it if I am in need situation, he said.