But far from all customers receive the clip automatically.
The use of mobiles has undergone a dramatic change since the summer of 2007 when the iPhone was launched. Until then used mobile phones mostly to talk and send text messages.
But with smartphones and fast new mobile network, our habits have changed radically. Crouched over the small screen browsing, we haphazardly; watching movies, listening to music, bank, facebookar and everything else that has become possible thanks to constant connectivity.
As it technological developments and in line with the expansion of networks offer faster hasigheter. The most commonly offered mobile subscription today is 100 times faster than what it was five years ago. Thus also growing amount of transferred data at lightning speed.
– Customer behavior is completely changed, says Thomas Ekman, CEO of Tele2 in Sweden as in winter raised the surf amount included in subscriptions.
– The mobile phone has become the first screen for many. It’s moving images everywhere. You do not want to be limited by having to look up a wifi. And of course we want to win market share and stimulate the use of the mobile network, says Ekman.
Now price war operators with surf amount of currency. In advertising campaigns competing message that “we doubles the surf,” “Boost your subscription” and “phone with dual surf”.
The average price for a gigabyte of data is one fifth of what it was five years ago, SEK 57 , according to figures from the comparison site Price facts. But in many cases, only new customers or customers who contact benefiting from the improved conditions, according to Magnus Bengtsson on PriceSpy cooperating with Price Facts.
– This is the biggest price change of 10 years in Sweden and right now it’s nine out of ten people who do not have access to the improvement immediately. It’s boring and we encourage every consumer to investigate their potential, says Bengtsson.
Price differentials between subscriptions with poor surf conditions and the latest tablet-friendly subscriptions can be violent. The cheapest with 1 gigabyte tablet will cost under $ 100 a month while the same surf amount in extreme cases, can cost upwards of 20,000 crowns.
An explanation that not all customers have higher ceilings, many have contracts that do not permit conditions changed unilaterally, says Nicholas Rundbom at Telia. But customers who contact can get better terms, sometimes to a particular charge.
– With us, customers have in some cases automatically received the new surf crowd with automatics, said Christian Roth, private marketing manager at Telenor.
– This is a part of the development that takes place all the time. Some years ago we had unlimited surfing, says Roth.
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