DENMARK. The popular motionsappen Endomondo has been sold to the US, sports brand Under Armour – for 575 million Danish kroner.
The Danish motionsappen has been a success since inception, so far, it reached 30 million downloads and 25 million registered users, writes dr.dk. Despite the success of spectators, the company, with 25 employees shown no success figures. Fiscal year 2013/2014 ended with a negative result of 1.3 million.
American Under Armour, which manufactures workout clothes, looks, however, the potential of the company.
– As the number of users is so high counts man with the outcome will explode with time, says Morten Imsgard, IT analyst at Sydbank, in a comment on the deal to dr.dk. (NFO)
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