Streaming giants fight for the young audience. Viasat has managed to steal several children’s programming from Netflix, thanks to a Nordic exclusivity agreement with Nickelodeon.
Netflix is the largest in the streaming market with over a million users in Sweden. But that does not deter competitor Viaplay who bet to catch up. The first step is to win young viewers.
MTGX, which has three legs to stand on, Download poker, play and Ventures, signed in August an agreement with Disney on Demand. This means that the company can prove quite a show with the Disney titles, said Resumé. In addition, MTG has managed to get a Nordic exclusivity agreement with Nickelodeon that extends 2020.
Barnkanalen Nickelodeon shows popular children’s programs like Dora the Explorer and SpongeBob SquarePants, as Netflix has done. The new agreement means that Netflix forced to remove them from their program content. Instead, they appear on Viaplay.
A success that strengthens the MTG in the goal to become the best in children’s entertainment.
– We are strong in the sport. We have launched Viaplay Premiers with a full ten new TV series and we send two box-office premieres every week until Christmas. Now we also cover children and youth segment in a good way, says Viaplay CEO, Rikard Steiber.
Despite the competitor gaining not worried Netflix of purchase. In an email to the GP says CIO Joris Evers that Netflix is a dynamic service that constantly updates the TV series and movies that are available.
According to the Head of titles added to almost daily for it to be a wide range in all genres. Sometimes deleted certain titles and is no longer available on Netflix. He also writes: “Children are a very important target market for us and we are now investing heavily to expand Netflix original series for our younger users.”
Richard Steiber does not preclude the company going forward will also claim the popular TV series that draws viewers to Netflix:
– We have talked to HBO and other such parties, but there is nothing that I can comment. We cut on it’s available.
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